Everyone who starts their home-based-business does so with the intent of succeeding at it. Yet many fail as they do not have an idea as to how to succeed at a home-based-business. These people are the same ones who have no idea as to how to succeed in a bricks and mortar business too. This is to say that the chances of your succeeding in an online business are just as much as your chances of succeeding in a bricks and mortar business.A home based business requires a lot of time and hard work. A home based business is certainly not for those who want to work when they have the time to. It requires a lot of dedication and hard work. It also requires an understanding of the internet and internet marketing skills. This is because no matter how good a business you have, it would amount to nothing if your target audience is not able to find you on the internet.If you are skeptical of your chances of success in a home based internet business, you can then look at how many other people, working from home have been able to achieve success and replicate their success. Many of these businesses are well established and hence they succeed well. This is also because these business ideas are based on repetition and succeed better if repeated. In fact, if you follow a plan which is already designed and has been proven successful, you reduce your chances of failure.The amount of success you can achieve in your home business is dependent on the amount of work that you do. You ability to be able to reach a target audience also matters a lot. This is because not everyone will be interested in buying your products.So the need of the hour is to reach out to your targeted audience. You firstly need to identify your target audience and then reach out to that audience. If you succeed in doing this, then you will be able to make the amount of money that you intend to out of your business.